As the men's skincare market expands, having an understanding of the different types of cleansers will help you make the right choice for your skin. The right cleanser is the foundation of any effective grooming routine - it sets the stage for everything that follows, from shaving to moisturising to anti-ageing serums.

Here is a breakdown of the main types of facial cleansers for men, how they work and which one belongs in your bathroom.

1. Gel Cleansers - For the Active & Oily

Gel cleansers are lightweight, refreshing and perfect for men with oily or acne-prone skin. They are designed to deeply clean pores, remove excess sebum and prevent breakouts without leaving the skin tight or dry.

Best For - men who work out regularly or have naturally shiny skin.

2. Foam Cleansers - For the Everyday Essential

Foam cleansers start as a cream or liquid and lather up when mixed with water. They lift dirt and oil efficiently - ideal for normal to combination skin. 

Best For - men who want that fresh squeaky clean feeling after a long day.

3. Cream Cleansers - The Gentle Workhorse

Cream cleansers have a richer, lotion-like texture that cleans without stripping moisture. They are ideal for dry, sensitive or mature skin, helping the skins natural barrier.

Best For - men who experience tightness or flaking after washing.

4. Clay Cleansers - The Detox Specialist

Think of clay cleansers as a hybrid between a face wash and a mask. They draw out deep-seated impurities while mattifying the skin.

Best For - men who live in the city, travel often or need a weekly deep clean.

5. Micellar Cleansers - The Minimalist Choice

Micellar cleansers use micelles - tiny oil molecules suspended in water - to attract dirt and grime. No rinsing, no fuss. Just wipe over the face. Personally, this is best for when you are on the run, travelling or need a quick refresh. Not ideal for a deep clean.

Best For - men on the go, sensitive skin, if you want a quick cleanser after the gym or before bed.

6. Exfoliating Cleansers - The Weekly Reset

Exfoliating cleansers include gentle scrubbing particles or chemical exfoliants to remove dead skin cells. They brighten the complexion, prevent ingrown hairs, smooth rough texture. They also allow the serums to go deeper having cleared away dead skin cells.

Best For - once or twice a week and recommended for all skin types.

Check out our range of cleanser options.