Why does Thirty7 exist and why does our team come to work every day?
VISION
Every man in the world feels confident and knowledgeable about their skin
MISSION
By 2035, every man in Australia uses a skincare product
PURPOSE
Only sell amazing products that actually work for men’s skincare
The spark that started Thirty7
Geoff and Jennie
(Husband & Wife)
Were on the hunt for skincare products designed specifically for men but struggled to find them. Which raised the question where were all the products marketed and formulated for men? How do these brands get discovered?
Hence THIRTY7 was founded with the ethos of becoming a dedicated men's beauty retailer, stocking global brands in one convenient store.
Meet our Co-Founders
Geoff
Has over 30 years experience in Supply Chain Operations working for some of the worlds largest organisations in Australia, Asia, USA and Europe. He has a love for quality, well crafted products, and a passion for understanding how things are made. With his knowledge of how to handle large scale product lines, he looks after the operations of the business.
Jennie
Has founded and co-founded two other businesses, studied entrepreneurship and is a qualified photographer. With a passion for bringing a new brand to life and a love for beauty and wellbeing, she heads up the creative elements for THIRTY7, including searching the globe for these elusive mens skincare brands.
Together they see THIRTY7 as the go to destination for anyone looking for mens skincare, grooming or wellness products to #tameyourwild.
Behind the number
Did you know 37 represents the median age of a male in Australia.
With products suitable for men of all ages, THIRTY7 was the perfect representation of our brand.
Behind the tagline
We all have a bit of wild we can tame!
Tame your wild refers to refining your natural assets. Work with what you have, and refine it to make it better.
