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*WINTER SKIN RESCUE SPECIAL - Spend over $99 and receive a full size (75ml) premium moisturiser for FREE* LAST DAY

Use coupon code WELCOME10 for 10% off your first order.

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Introducing

THIRTY7

Co founders Jennie and Geoff (Perth, WA) launched THIRTY7 in November 2024 after struggling to find men's skincare and grooming products.

Introducing

Mens Beauty Retailer

THIRTY7 was founded with the ethos of becoming a dedicated mens beauty retailer, stocking global brands in one convenient store.

Introducing

Earn Points

Discover our loyalty reward program for all regular customers. Earn store credits and free THIRTY7 products, FREE to join.

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Behind the number

Did you know 37 represents the median age of a male in Australia.

With products suitable for men of all ages, THIRTY7 was the perfect representation of our brand.

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Behind the tagline

We all have a bit of wild we can tame!

Tame your wild refers to refining your natural assets. Work with what you have, and refine it to make it better.

  • HOW WILL YOU TAME YOUR WILD? START YOUR SKINCARE JOURNEY TODAY.