Serums would have to be the most misunderstood product out there for men to shop. As a men's skincare retailer, we see it everyday. Men are happy to wash their face, add a moisturiser and sunscreen, but generally the routine ends there.
However the truth is, if you want results, such as clearer skin, fewer lines, a more even skin tone, then your serum is where the magic happens.
What is a face serum and why should you care?
A serum is a lightweight, fast absorbing treatment packed with concentrated active ingredients. Moisturiser's hydrate, protect and keep the serums locked in. The serums target the skin problems.
Serums have smaller molecular structures than creams so they penetrate deeper into the skin. That means they don't just sit on the surface like a moisturiser, they get to work where it counts.
If you are investing in your skin, this is the next step that will deliver visible results. It does have to be in combination with other steps (we can't skimp on cleansing and moisturising, they all work together).
Here are some of the most popular serums for men
Vitamin C - Brightens skin, evens out tone as it helps to fade pigmentation. If your skin looks tired, sun damage or a bit flat, this is your move. Vitamin C serum is best put on in the morning before moisturiser and SPF. Vitamin C serums will also help diminish fine lines and wrinkles.
Try this - Blu Atlas
Hyaluronic Acid - Great for those with dry or tight feeling skin. It's lightweight and acts as a moisture magnet, binding up to 1000 times its weight in water to plump, smooth and hydrate your skin. It is ideal for reducing the appearance of fine lines, strengthening the skin barrier, and providing a radiant, glowing complexion. Apply on slightly damp skin, morning and night, followed by a moisturiser to lock in hydration.
Try this - Gentlehomme
Retinol - Great for helping to reduce fine lines and improve texture, it's the gold standard in anti-ageing. It boosts cell turnover and collagen production, helping reduce fine lines, rough texture and uneven skin tone. Apply in the evening only, initially 2-3 times a week until your skin can handle it and then you can increase the days its applied. Always wear sunscreen in the day to protect your fresh skin.
Try this - The Aussie Man
Salicylic Acid - Recommended for people with problem breakouts. Adult acne is more common than we think. With the right skincare it can be treated and maintained. A targeted serum with salicylic acid unclogs pores, they are a BHA based treatment designed to remove excess oil and dead skin. These serums improve texture, control sebum, and reduce redness. Can be used am or pm.
Try this mask - Recipe for men
Niacinamide - strengthens the skin barrier and helps to minimise pores, and regulate sebum production. Helps brighten and smooth your complexion. Can be used am or pm.
Try This - Mr Wulf
From a retailers perspective, here's what we've noticed. Men who add a serum
- See results quicker
- Stick to their routines longer
- Spend less money chasing miracle products because they are getting results.
A good cleanser will keep your skin clean, a good moisturiser will keeps you feeling comfortable but a good serum, changes your skin.
